For an Index or Scale to Be Considered Unidimensional, Its

question 25

True/False

For an index or scale to be considered unidimensional, its component items should be indicators of only one dimension of a concept.

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Definitions:

AIDA Plan

A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide promotional communications.

Deadlines

Specified times by which tasks must be completed or submissions made.

Reputation

The common opinion about a person's or organization's character, virtues, and capabilities, based on past actions and performance.

Audience

The group of people for whom a piece of content, such as a book, film, or speech, is intended.