When Would It Be Preferable to Use a Nonprobability Sample

question 27

Essay

When would it be preferable to use a nonprobability sample? Why would we need to do so? What concerns or limitations would we have to deal with? Give examples.

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Definitions:

Revenue

The total amount of money received by a company from its business activities, such as sales of goods or services, before any expenses are subtracted.

Expense Accounts

Accounts used to record transactions relating to expenses incurred by a business, such as costs for materials, utilities, and salaries.

Common Stock

Equity securities representing ownership in a corporation, giving holders voting rights and a share in the company’s profits through dividends.

Trial Balance

An accounting report that lists the balances of all ledgers accounts to check the mathematical accuracy of the bookkeeping system.