Creating New Measures for Variables in Evaluation Research Has the Advantage

question 27

Multiple Choice

Creating new measures for variables in evaluation research has the advantage of:

• A)greater possible relevance and validity to the study.
• B)known degrees of reliability and validity.
• C)greater possible reliability to the study.
• D)being less time-consuming than using an already devised measure.
• E)more precision.

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Definitions:

Revenues

The total amount of income generated by the sale of goods or services related to a company's primary operations.