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What is a codebook? Construct a codebook for the following questionnaire items. a. Sex (1)Male (2)Female b. Age at last birthday c. How many brothers and sisters do you have? (Count only those who are now alive. Include stepbrothers and stepsisters and children adopted by your parents.) d. What is your current marital status? (1)Married (2)Widowed (3)Divorced (4)Separated (5)Never married
Technical Sophistication
The level of advanced technical knowledge and capability incorporated into products, processes, or services.
Complexity
A characteristic of systems or situations that involves multiple interrelated parts, making them difficult to understand, predict, or manage.
Product Life Cycle
A model that describes the stages a product goes through from its introduction to the marketplace until its decline and eventual withdrawal. These stages typically include introduction, growth, maturity, and decline.
Promotional Mix
The blend of different marketing strategies (advertising, sales promotion, public relations, personal selling, and direct marketing) used to achieve marketing goals.
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