Explain the Assumptions Underlying the Use of Tests of Significance

question 11

Essay

Explain the assumptions underlying the use of tests of significance. Why is there a controversy over the use of these tests?

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Definitions:

Listening

Focused activities on social media to learn, explore, and uncover emerging trends, opportunities, activities, and issues that could impact a company, individual, or brand either positively or negatively.

Sentiment Patterns

Observations of attitudes, emotions, or opinions exhibited by individuals or groups, often analyzed through social media and customer feedback to gauge public response.

Feedback

Information provided regarding aspects of one's performance or understanding, aiming to improve or guide future actions.

Social Media

Platforms and technologies that enable users to create, share, and engage with content, and participate in social networking.