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You can recognize the active window because its ____ is a different color or intensity.
Benefits
Advantages or positive outcomes that are provided by a product, service, or job, including tangible and intangible elements.
Needs and Wants
Fundamental human requirements (needs) and desires or wishes that are not essential but desired (wants).
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives.
Nonmonetary Benefits
Advantages or perks received from a job, purchase, or transaction that do not involve financial compensation, such as satisfaction, convenience, or health improvements.
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