The Term ____ Is Used to Refer to Information, Material

question 21

Multiple Choice

The term ____ is used to refer to information, material, or processes that were created by and belong to a person or corporation.

• A) public domain
• B) copyright
• C) intellectual property
• D) permission

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Definitions:

Sales Promotions

Short-term incentives offered by businesses to encourage the purchase or sale of a product or service, such as discounts, coupons, or special offers.

Cause-Related Marketing

A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.

Social Activist Marketing

A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.

Voluntary Premium Pricing

A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.