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Most online companies are big businesses.
Communication
The process of transferring information, ideas, and messages from one entity to another, using various channels and mediums for effective understanding.
Consumer
An individual or group that purchases goods and services for personal use.
Marketing Mix
The set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a response in its target market.
Promotion
The advancement of a product, idea, or person through advertising or publicity to increase visibility or sales.
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