Case 30-1 Nelson Is a Graphic Designer Who Works Long

question 27

Multiple Choice

Case 30-1 Nelson is a graphic designer who works long hours on his computer. He tries to take precautions to avoid chronic physical maladies such as eyestrain, back problems, and repetitive strain injuries. What kind of furniture should Nelson use to help adapt his equipment and his workplace to fit himself?

• A) Expensive
• B) Light-weight
• C) Ergonomic
• D) Soft

---

Definitions:

Brand Attitudes

Consumers' evaluations or feelings about a brand's products, services, or overall identity.

Event Activation

The strategic implementation of brand marketing at events, aiming to engage attendees and enhance brand experience.

Live Event

A live event is an organized occurrence, such as a concert, conference, or sporting event, that attendees can experience in person or virtually in real-time.

Hero Content

High-quality, compelling content designed to capture the audience's attention and stand out as the highlight or centerpiece of a content marketing strategy.