Examlex
Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Grange, Oliver H. Kelley
Branding
The marketing practice of creating a name, symbol, or design that identifies and differentiates a product or company from others.
Branding Strategy
A plan that involves the creation of a unique identity and image for a product or company in the market, aiming to differentiate it from competitors and build a loyal customer base.
Empowerment
The process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.
Unilever
A global corporation specializing in consumer goods, known for its commitment to sustainability and ethical business practices.
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