Examlex
When sorting data click a cell in the column after you click the desired sort button.
Consideration Set
A group of brands or products a consumer considers as options when making a purchase decision.
Extended Problem Solving
A consumer decision-making process employed when purchasing complex or expensive products, involving extensive information gathering and evaluation.
Cognitive Dissonance
A psychological state experienced by an individual when holding two or more contradictory beliefs, ideas, or values, often resulting in discomfort and the motivation to reduce the inconsistency.
Situational Influences
External factors that affect consumer behavior and decision-making process, including physical surroundings, social environment, and temporal perspective.
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