The Potential Downside of Convergence Is ____________________

question 131

Short Answer

The potential downside of convergence is ____________________.

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Definitions:

Puffery

The legal exaggeration of praise, stopping just short of deception, lavished on a product.

Push Strategy

is a marketing approach where a product is promoted by pushing it onto consumers, typically through channels like wholesalers and retailers, rather than waiting for customer demand.

Pull Strategy

A strategy in which the goal is to get consumers to pull the product through the marketing channel by demanding it.

Target Audience

A specific group of consumers identified as the intended recipient of an advertisement, product, or campaign, characterized by particular demographics, interests, or purchase behavior.