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Coombs' Model
Coombs' Model, also known as the Situational Crisis Communication Theory (SCCT), is a framework used to outline the communication strategies that an organization should employ in response to a crisis in order to protect its reputation.
Company Reputation
The collective assessment by the public of a company's actions, ethics, and ability to deliver desired outcomes.
Crisis Recovery Stage
The phase in crisis management where an organization works to restore stability, rebuild reputation, and implement changes to prevent future crises.
Social Responsibility
The idea that businesses and individuals should act ethically and contribute positively to the welfare of society.
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