In RFM Analysis,R Stands for "How Recently",F Stands for "How

question 28

True/False

In RFM analysis,R stands for "how recently",F stands for "how frequently" and M stands for "how many months."

---

Definitions:

Fixed Costs

Fixed expenses unaffected by production or sales volumes, like rent, salaries, and insurance premiums.

Relevant Range

The range of activity within which the assumptions about variable and fixed cost behavior are valid.

Cost Behavior

The study of how specific costs change in relation to changes in a company's level of activity or volume of output.

Linear

Pertaining to or resembling a line; often used in mathematics to describe a relationship of direct proportionality.