Jim builds the report shown in the accompanying figure. How has Jim grouped the records and what does that tell you about the information he is trying to emphasize in this report?
Definitions:
Mere-Exposure Effect
A mental effect in which individuals naturally favor items or concepts they recognize due to their familiarity.
Halo Effect
A cognitive bias where the perception of one positive trait in an individual leads to the assumption of other positive traits or abilities.
Self-Serving Bias
A cognitive bias that involves attributing positive events to one's own character but attributing negative events to external factors.
Halo Effect
A mental shortcut where the general perception of an individual, corporation, brand, or product shapes the observer's emotions and opinions regarding that entity's attributes or qualities.
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