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Diatoms and coccolithophores build their coverings (shells or tests)out of the same material.
Brand Development Index
A measure of the sales strength of a brand within a specific market or demographic group.
Product Manager
A professional role responsible for the development, marketing, and overall management of a product or product line throughout its lifecycle.
Organization's Product Items
Specific versions of products that an organization offers within its overall product line, distinguished by features, size, price, or other attributes.
CDI/BDI Marketing Dashboard
A measurement tool that combines Category Development Index (CDI) and Brand Development Index (BDI) to track the performance and potential of a brand within specific markets.
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