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What was the most important outcome of Matthew Maury's work?
Philip Crosby
An influential figure in the quality management field known for his work on improving organizational quality.
Conformance
The act of matching or complying with certain standards, rules, or norms, often to meet requirements or maintain quality and consistency.
Service Characteristics
Service Characteristics are features that differentiate services from goods, including intangibility, inseparability, variability, and perishability.
Intangible
Lacking physical substance, often referring to things that cannot be touched but have value, like brand reputation or intellectual property.
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