Examlex
How is SQL Server 2012 different from other commercial database systems?
Institutional Advertisements
Advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service.
Goodwill
An intangible asset that represents the value of a company’s brand name, customer relationships, employee relations, and other factors not physical in nature.
Image
The perception or representation of someone or something as reflected through media, design, or public opinion.
Comparative Advertising
A marketing strategy where a brand compares its products or services directly with those of competitors in order to highlight its advantages.
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