Discuss Each of the Following Ethical Theories with Regard to Whether

question 9

Essay

Discuss each of the following ethical theories with regard to whether you accept or reject them for your own actions and decisions.
a. Intuitionism and the "Television Test."
b. Rule utilitarianism.
c. Ethical relativism.
d. Ethical fundamentalism.
e. The deontological approach.
f. Milton Friedman's ideas on corporate governance.

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Definitions:

Marketing Program

A comprehensive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve specific marketing objectives.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. These often include product, price, place, and promotion.

Competitive Advantages

The conditions or factors that put a company or product at a favourable or superior position compared to its competitors.

Pricing Decisions

The process of determining the best price at which to offer a company's products or services to maximize profits.