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Albert found a stone in his yard and took it to Bob, a jeweler, for evaluation. Bob wasn't sure as to the nature of the stone, but told Albert he thought it was a topaz. Bob then offered to buy the stone for $25 and Albert agreed. Later Albert found out the stone was an uncut diamond worth about $700. The sales contract:
Expensive Brand
A brand perceived as high-cost due to its quality, exclusivity, or luxury status, often attracting a specific market segment.
Shopping Orientation
Refers to a consumer's general attitudes, behaviors, and intentions towards shopping, influenced by personal, social, and cultural factors.
Antecedent State
The psychological and physical condition of a consumer before entering a shopping or consumption situation, affecting their behavior.
Consumer Satisfaction
A measurement of how well a product or service meets or surpasses a customer's expectations.
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