When a Flood Warning Has Been Issued

question 4

Multiple Choice

When a flood warning has been issued

• A) only walk in water up to your waist.
• B) enquire about the risk of flooding where you live.
• C) purchase flood insurance if you property is at risk.
• D) find out where to turn off your gas and electricity.
• E) do as much as you can in the daylight.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Individualized Marketing

Adjusting the marketing mix of a business to treat individual persons as separate target markets.

Secondary Sources

Information that has been collected, interpreted, or processed by others, typically used in academic and professional research.

Information Sources

Various means through which data and information can be obtained, including books, journals, online databases, and interviews.