[Solved] The protozoa microorganisms are visible to the naked eye. Organizational Buying: The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers. Psychological Buying Needs: The emotional and mental reasons that motivate consumers to make a purchase, such as status, security, and self-esteem. Personal Influences: The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors. Buying Behavior: The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.