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Identify the cause and the effect contained in each of the following statements. President Harry Truman dropped atomic bombs on Japan in 1945 to end World War II and save American lives.
Evaluative Criteria
The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.
Consideration Set
A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.
Subjective Attributes
Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.
Objective Attributes
The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.
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