After Completing the First Part of His Global Marketing Course,Kristofer

question 18

Multiple Choice

After completing the first part of his global marketing course,Kristofer Renner learned how to assess the political,social,and cultural characteristics of a foreign market.His global marketing course had strengthened his ____ competence.

• A)analytic
• B)functional
• C)environmental
• D)strategic

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Definitions:

Strategic Marketing Process

An organized technique for planning, executing, and evaluating marketing plans aimed at meeting business targets.

Planning Stage

The initial phase in a project or business strategy where goals are set, resources are allocated, and plans are developed to achieve objectives.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: Product, Price, Place, and Promotion.

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics to achieve business objectives.