In the Accompanying Figure, Item 3 Displays Text in A(n)

question 3

Multiple Choice

In the accompanying figure, item 3 displays text in a(n) ____ structure.

• A) iconic
• B) Web-based
• C) linked
• D) hierarchical

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Definitions:

Value Proposition

A statement or promise that outlines how a product or service will add value, solve problems, or improve the situation for customers.

Capturing Value

The process by which companies retain a portion of the value provided to customers through pricing, service, or product features.

Marketing Mix

Refers to a set of actions or strategies utilized by a company to promote its brand or product in the market, commonly defined by the four Ps: Product, Price, Place, and Promotion.

B2B

Business-to-Business, a model wherein transactions or trade happens directly between two businesses rather than between a business and individual consumer.