When Toys R Us Entered into China,they Targeted Their Marketing

question 32

Multiple Choice

When Toys R Us entered into China,they targeted their marketing mix toward children because this was the strategy they employed in the U.S.market.This is an example of using a ____ segmentation strategy.

• A)cosmopolitan
• B)Maslovian
• C)just-like-us
• D)None of the above

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Definitions:

Production

The method of merging different tangible and intangible inputs (like designs and expertise) to produce an item meant for consumption (known as the output).

Opportunity Cost

The cost of foregone alternatives when one option is chosen over another.

Coffee

A popular beverage made from roasted and ground beans of the Coffea plant, consumed worldwide for its stimulating effects.

Production Possibility Frontier

A diagram that maps out all possible highest outputs for two commodities, given a predetermined set of inputs and technology.