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Market Intelligence
The process of gathering, analyzing, and interpreting information about a market, including its size, growth, competitive landscape, and customer needs and preferences.
Holt's Model
A forecasting technique that extends exponential smoothing to allow forecasting of data with trends by adding a trend smoothing coefficient.
Trend Component
A pattern or direction in data series that shows movement in a particular direction over time, often identified in time-series analysis.
Historical Demand
The record of past consumer purchasing behavior that is used to predict future demand patterns.
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