Proctor & Gamble Is Thinking About Bringing a New Detergent

question 45

Multiple Choice

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.Ipsos has been asked to conduct a(n) ____ study based on ____ research.

• A)environmental;secondary
• B)market;primary
• C)competitive;secondary
• D)complementary;primary

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Definitions:

Amortize

To gradually write off the initial cost of an intangible asset over its useful life, reflecting the consumption of the asset's value.

Capital Assets

Long-term tangible or intangible assets owned or controlled by a business that are used to produce goods or services and are not intended for sale in the regular course of business.

Equity Method

An accounting technique used for recording investments in associate companies where the investment is represented by the equity value.

Cost Method

An accounting approach whereby investments are recorded at their original purchase cost, without adjusting for changes in fair value, except for impairments.