Proctor & Gamble Is Thinking About Bringing a New Detergent

question 100

Multiple Choice

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.This is an example of ____.

• A)outsourcing research
• B)endogenous research
• C)heterogeneous research
• D)interactive research

---

Definitions:

Total Product

The total quantity of output produced by a firm for a given quantity of inputs.

Maximize Profit

The strategy or process aimed at achieving the highest possible profit from business activities, considering revenues and expenses.

Marginal Productivity

A measure of the extra amount of output that is produced when a unit of input (like labor or capital) is added, with all other inputs held constant.

Income Distribution

The way in which a nation’s total earnings are divided among its population, or the income distribution across different groups of society.