The Technique of Collecting Market Research Data by Using a Few

question 93

Short Answer

The technique of collecting market research data by using a few select individuals to discuss the product is known as a(n)____________________.

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Definitions:

Belief Perseverance

Clinging to one’s initial conceptions after the basis on which they were formed has been discredited.

Intuition

An effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.

Gut-Level

A colloquial term describing a reaction or feeling that is instinctual or based on deep-seated intuition rather than rational analysis.

Dishonest Politician

A political figure who engages in deceitful or fraudulent practices.