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While Estimating the Demand for Products,marketers Need to Understand the Different

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While estimating the demand for products,marketers need to understand the different ways the product can be used in different markets.


Definitions:

Would-Be Suppliers

Potential vendors or suppliers that are interested in providing goods or services to a company.

Competition

The alternative firms that could provide a product to satisfy a specific market’s needs.

Organizational Markets

Markets that involve the sale of goods or services to other businesses, government bodies, or institutions, rather than to individual consumers.

Examples

Specific instances or cases that are used to illustrate a principle, method, or situation.

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