Focus Groups Are Problematic in the Middle East Because

question 74

Multiple Choice

Focus groups are problematic in the Middle East because

• A)males tend to dominate the conversation in mixed-gender groups.
• B)snowballing is outlawed.
• C)participants demand too much money.
• D)governments retain the right to monitor and censor focus groups.

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Definitions:

Expectancy Theory

A theory of motivation suggesting that individuals are motivated to act based on the expected outcome of their actions and the value they place on those outcomes.

Motivational Problems

Issues or barriers that negatively affect an individual's enthusiasm, energy, or willingness to continue with a task.

Instrumentality

The belief that performance is related to rewards.

Expectancy Theory

A motivational theory suggesting that individual motivation to perform is influenced by the expectation that effort will lead to performance and performance to desired rewards.