Colgate-Palmolive Hires Several Anthropologists to Observe Mexican Housewives Clothes-Cleaning Behavior

question 82

Multiple Choice

Colgate-Palmolive hires several anthropologists to observe Mexican housewives clothes-cleaning behavior.The housewives are videotaped as they clean their clothes.They are also interviewed about how they feel about clothes washing: what they like and do not like about the process.The anthropologists interpret their observations of and conversations with the housewives in their field notes.Research and development experts at Colgate-Palmolive then use this data to identify new product additives that can make clothes washing a more positive experience for Mexican housewives.This is an example of a(n) ____.

• A)survey
• B)focus group
• C)consumer ethnography
• D)experiment

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Definitions:

Unit Product Costs

The cost assigned to a single unit of product, encompassing direct materials, labor, and overhead.

Markup

The difference between the cost of a good or service and its selling price, expressed as a percentage of the cost.

Selling Price

The amount a buyer pays to purchase a product or service from a seller.

Total Job Cost

The sum of all costs assigned to a specific job or project, including direct materials, direct labor, and applied manufacturing overhead.