Examlex
DDT use in the 1950s and 1960s was nearly responsible for the extinction of what familiar bird species?
Expansion
The process of increasing the size, volume, number, or scope of a business or its activities.
Brand Extension Strategy
A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
High Brand Equity
The value a brand adds to a product or service, reflected in consumer recognition, loyalty, and willingness to pay a premium.
Recognitions
The acknowledgement or appreciation of someone's effort, achievement, or status.
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