Examlex
In indirect exporting,a major disadvantage of using a domestic intermediary is its lack of knowledge of foreign market conditions.
Mass-Scale Printing
The process of producing large quantities of printed material in a short period to achieve economies of scale.
Owned Media
Content that is controlled and disseminated by an organization, including its websites, blogs, and social media channels.
Brand-controlled Source
Information or marketing content created and distributed by the brand itself to communicate with its audience directly.
Publicity
The act of bringing something to the attention of the public, especially through media coverage, without direct payment.
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