Examlex
Which is an advantage of a marketing subsidiary over an independent distributor?
Marketing of Services
Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.
Delivery Gap
A type of service gap; the difference between the firm’s service standards and the actual service it provides to customers.
Service Standards
The levels of performance and quality that service providers commit to delivering to their customers.
Empowerment
In context of service delivery, means allowing employees to make decisions about how service is provided to customers.
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