Examlex
A firm must choose between exporting to a foreign market or opening a marketing subsidiary there.
Dichotomy Corollary
A principle within George Kelly's personal construct theory that states individuals naturally interpret experiences through bipolar constructs, like good vs. bad or happy vs. sad.
Bipolar
A psychiatric disorder characterized by significant mood swings, including periods of depression and periods of mania or elevated mood.
Constructs
Psychological concepts or categories used to understand and interpret the world, often unique to each individual, as proposed by George Kelly.
Construct Systems
Theoretical frameworks used to understand and predict how people perceive, interpret, and interact with the world around them.
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