Examlex
What are the main themes of Chinua Achebe's work?
Marketing Ethics
Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.
Commoditization
The process in which goods or services become interchangeable with others in the same market, leading to competition primarily on price.
Mature Markets
Markets that have reached a state of equilibrium characterized by the absence of significant growth or innovation.
Transactional Marketing
A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
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