Proctor and Gamble's Cheer Laundry Detergent Is Typically Promoted in International

question 39

Multiple Choice

Proctor and Gamble's Cheer laundry detergent is typically promoted in international markets as an all-temperature detergent.But when Proctor and Gamble entered into the Japanese market,they discovered that Japanese consumers wash their clothes in cold tap water and they add fabric softeners to decrease the suds produced by detergents.Proctor and Gamble reformulated Cheer to work more effectively in cold water with fabric softeners added and changed its positioning to superior cleaning in cold water.Which of the following is a benefit of this decision to adapt the Cheer product?

• A)Products may perform better under different use conditions
• B)Lower costs of manufacturing due to economies of scale
• C)Fast global product roll outs
• D)All of the above

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Definitions:

Substitutability

The extent to which one product, service, or input can replace another in usage, offering an alternative choice to consumers or producers.

Legitimate Power

The authority that an individual or group possesses as a result of their role or position within an organization or society.

Formal Authority

The power granted to an individual or organization by virtue of position or role, allowing them to make decisions and enforce rules.

Coping With Uncertainty

The methods and strategies individuals or organizations employ to manage and adapt to situations where outcomes are unpredictable or unknown.