Subjecting a New Creation to a Series of Tests in Actual

question 24

Multiple Choice

Subjecting a new creation to a series of tests in actual use conditions in order to determine commercial feasibility is known as

• A)test marketing.
• B)market testing.
• C)concept testing.
• D)quality assurance.

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Definitions:

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Marketing

The process or technique of promoting, selling, and distributing a product or service, including market research and advertising.

Innovation Processes

The steps or stages involved in translating ideas into practical and functional new products, services, or technologies.

Customer Satisfaction

The measure of how products or services meet or surpass customer expectations, often used as an indicator of customer loyalty and product/service quality.