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Proctor and Gamble's Cheer laundry detergent is typically promoted in international markets as an all-temperature detergent.But when Proctor and Gamble entered into the Japanese market,they discovered that Japanese consumers wash their clothes in cold tap water and they add fabric softeners to decrease the suds produced by detergents.Proctor and Gamble reformulated Cheer to work more effectively in cold water with fabric softeners added and changed its positioning to superior cleaning in cold water.Which of the following is a benefit of this decision to adapt the Cheer product?
Units Sold
The total number of product units a company sells within a specific period, a critical metric for analyzing sales performance and growth.
Break-even Point
The level of production or sales at which total revenues equal total expenses.
Unit Sales
The quantity of products sold, typically measured on a per-unit basis.
Margin Of Safety
The difference between actual sales and the break-even point, indicating how much sales can fall before a business incurs a loss.
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