GlobalNOW! Is Changing Its Product Development Strategy

question 104

Multiple Choice

GlobalNOW! is changing its product development strategy.Instead of developing local products,the company wants to produce global products.Which of the following should the company do?

• A)Consider the unique or special concerns of the company's major markets first before designing the product
• B)Produce a product that will be identical in all of the markets where the product is sold
• C)Develop an initial prototype product,sell it in the company's major markets,and then use customer survey feedback to make further localized refinements to the prototype
• D)Produce a product for the domestic market only

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Definitions:

Empirical Observations

Information acquired by observation or experimentation that is grounded in the physical or material reality.

Empirical Study

A way of gaining knowledge by means of direct and indirect observation or experience, verifiable by experiment or observation.

Social Realism

An artistic movement that aims to draw attention to the everyday conditions of the working class and to critique the social structures leading to their issues.

Sociology

The study of societies, their interactions, and the processes that preserve and change them.