At Henkel,a Brand Strategy Emerges from Shared Experiences and Best

question 45

Multiple Choice

At Henkel,a brand strategy emerges from shared experiences and best practices among the firm's subsidiaries.Henkel employs a ____ approach to global brand strategy.

• A)brand champion
• B)bottom-up
• C)top-down
• D)coalition

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Definitions:

Shared Beliefs

Common values or convictions held by a group of people or within an organization.

Behaviour Guide

A set of recommendations or rules designed to influence or direct how individuals act in specific situations.

Resistance to Change

The opposition or pushback encountered when individuals or organizations face alterations in their normal procedures or ways of doing things.

Feedback

Information provided about the outcome of a process or performance of a task, intended as a basis for improvement.