In the Mid-1990s,Caterpillar's Brand Was Suffering Globally

question 67

Multiple Choice

In the mid-1990s,Caterpillar's brand was suffering globally.It was positioned differently in different markets,and the logo even was different market to market.To rectify the problem,Caterpillar decided to hire a brand ____ who was charged with the responsibility for building and managing the global brand.

• A)auditor
• B)champion
• C)general
• D)monitor

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Definitions:

Expectations

The beliefs or hopes about what is possible or likely to happen in the future.

Social Audit

A review and assessment of a company's business practices related to social responsibility, ethics, and impact on society.

Social Issues

Problems that influence a considerable number of individuals within a society and are often the subject of public policy debate.

Company Activities

Company activities refer to the various actions taken by a business in pursuit of its strategic objectives, including operations, marketing, and product development.