How Do Advertisers Use Data to Know Which Products Would

question 2

Multiple Choice

How do advertisers use data to know which products would most likely appeal to you?

• A) They monitor the television stations you watch.
• B) They track your movements on your Fitbit.
• C) They track your Facebook and Instagram posts and "likes."
• D) They analyze your text messages sent to your friends.

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Definitions:

Cross-docking

A logistics practice where incoming shipments are directly transferred from inbound to outbound vehicles, minimizing storage time and reducing handling costs.

Blanket Order

A long-term purchase commitment to a supplier for items that are to be delivered against short-term releases to ship.

Keiretsu

A set of companies with interlocking business relationships and shareholdings in Japan, forming a tight-knit alliance to work toward mutual success.

Company Coalition

A strategic alliance or partnership between companies aimed at achieving a set of common objectives or enhancing competitive advantage.