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The highest market penetration of online purchasers is in Great Britain.
Net Present Value
A financial metric that calculates the value of a series of cash flows by discounting them back to the present using a specific discount rate.
Variable Cost
Expenses that vary depending on the amount of products or services a company generates.
Sensitivity Analysis
A technique designed to analyze the effect that varied values of an independent variable exhibit on a particular dependent variable, considering certain presuppositions.
NPV Estimates
Predicted calculations of Net Present Value, which assesses the worth of a project or investment by discounting its future cash flows to their present value.
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