For Products with Short Shelf Lives

question 97

Multiple Choice

For products with short shelf lives,

• A)long channels are preferred.
• B)direct sales agents are required.
• C)short channels are preferred.
• D)All of the above

---

Definitions:

Market Niche

A specific, focused segment of the market that a company aims to serve with its products or services.

Gap Khakis

A specific line of casual pants made by the Gap Inc., characterized by their khaki fabric.

Rationalization

The process of replacing traditional and emotional thought with reason and practicality, often in the context of organizational and technological changes.

Unintended Consequences

Outcomes that are not the ones foreseen and intended by a purposeful action.