A Common Complaint by Multinational Corporations About Distributors in Developing

question 85

Multiple Choice

A common complaint by multinational corporations about distributors in developing countries is that

• A)they want to be channel leaders.
• B)they fail to invest in business growth.
• C)there is too much channel conflict.
• D)they are always haggling for higher margins.

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Definitions:

Marketing Plans

Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.

Diversification

A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.

Market Development

A strategy aimed at expanding the customer base by exploring new markets for existing products.