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Describe the components of a data-driven, accountable school counseling program, and explain why having a program that is data-driven is essential for the 21st century school.Salient Points to Consider
a. how school counseling has changed recently
b. what types of data should be utilized by school counselors
c. how the data should be utilized
d. how use of data can benefit students
Social Marketing
The use of marketing principles and techniques to influence target audience behaviors that benefit society as a whole, as well as the individual.
Nonprofit Organizations
Organizations that operate for purposes other than making a profit, often focusing on social, educational, or charitable activities.
Metrics
Quantitative measures used to track and assess the status of a specific process, performance, or outcome.
Credence Properties
Characteristics of a product or service that are difficult or impossible for consumers to evaluate even after purchase and use, such as the expertise of a medical procedure.
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