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Cellular Adspend in India Is Growing Because Mobile Phone Penetration

question 5

True/False

Cellular adspend in India is growing because mobile phone penetration is high compared to television.


Definitions:

Bargaining Zone

The range within which two parties in a negotiation are willing to compromise in order to reach an agreement.

Target Point

The desired outcome or goal that negotiators aim to achieve in a negotiation process.

Bargaining Zone

The range within which an agreement is satisfactory to both parties involved in a negotiation process.

Resistance Point

In negotiation, the limit beyond which a person or party refuses to go or the minimum outcome they are willing to accept.

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