Examlex
Cellular adspend in India is growing because mobile phone penetration is high compared to television.
Bargaining Zone
The range within which two parties in a negotiation are willing to compromise in order to reach an agreement.
Target Point
The desired outcome or goal that negotiators aim to achieve in a negotiation process.
Bargaining Zone
The range within which an agreement is satisfactory to both parties involved in a negotiation process.
Resistance Point
In negotiation, the limit beyond which a person or party refuses to go or the minimum outcome they are willing to accept.
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